Jakarta, 29 April, 2026 – The growth of Indonesia’s content-based digital economy continues to accelerate, particularly in expanding market access for business players. This is reflected in the TikTok GO by Tokopedia Indonesia Partner Summit 2026, an event that brings together government and industry to strengthen collaboration within the digital ecosystem.
Minister of Creative Economy, Teuku Riefky Harsya, attended the TikTok GO by Tokopedia Indonesia Partner Summit 2026 in Jakarta on Wednesday (29/4/2026).
The Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, emphasized the importance of synergy between technology and creativity in creating new economic opportunities for society.
“We highly appreciate this collaboration and the shared commitment to empower creators and creative economy players across Indonesia. This event is an initiative by TikTok Go by Tokopedia as a form of appreciation for partners and business players, as well as a platform to strengthen collaboration between government and industry. Together, we are building an ecosystem where creativity meets technology, and where innovation can be transformed into tangible economic opportunities,” said the Minister in Jakarta on Wednesday (29/4).
Teuku Riefky added that digital content today not only serves as entertainment or information, but also acts as a key driver of economic activity, including consumer decision-making.
Documentation: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
“This is a concrete example of how platforms can drive local economic growth. Going forward, we hope this collaboration can continue to be strengthened through sustainable synergy, in line with the government’s vision to position the creative economy as the new engine of growth for Indonesia’s economy,” he explained.
The TikTok GO by Tokopedia platform serves as a bridge between consumers and local business players through e-voucher services. Its growth has increased twentyfold annually, with more than 20,000 outlets participating. In addition, collaboration between the Ministry of Creative Economy and TikTok and Tokopedia through empowerment programs such as emak-emak and Gen Matic has reached 10 provinces, benefiting more than 1,200 participants in the previous year.
Currently, TikTok GO’s market penetration in Indonesia remains at an early stage, at around 0.4 percent, compared to China, which has reached 20 percent.
Documentation: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The Head of Dining Key Account Merchant at TikTok GO, William Panjaitan, stated that content plays a significant role in influencing consumer behavior, particularly in culinary and lifestyle trends. TikTok Go by Tokopedia is committed to supporting up to 70,000 merchants in adapting to new standards in the digital ecosystem.
“There are 160 million monthly users and more than 26 million daily searches for dining places on TikTok. Beyond that, what matters most is that users not only want to watch and search, but also to consume. Our role is to provide the best platform for business growth and help you reach your highest potential. Our promise is simple: to help consumers discover their favorite products and transform discovery into sustainable growth,” he said.
Documentation: Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The Minister of Creative Economy was accompanied by the Deputy for Digital Creativity and Technology, Muhammad Neil El Himan, and the Director of Digital Content, Yuana Rochma Astuti.
Also present were the General Manager of Dine-in Business TikTok GO by Tokopedia, Morgan Zhou; the Head of Dine-in Merchant TikTok GO by Tokopedia, Zeal Zhao; and the Head of Public Policy and Government Relations at TikTok & Tokopedia–TikTok Shop, Hilmi Adrianto.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
