Jakarta, June 11, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Ekraf) is committed to implementing the Creative Economy Data Model (CEDM) in collaboration with the World Intellectual Property Organization (WIPO) to strengthen a more comprehensive, measurable, and data-driven creative economy measurement system.
Minister of Creative Economy Teuku Riefky Harsya received representatives from the World Intellectual Property Organization (WIPO) at the Ministry of Creative Economy Office in Jakarta, Thursday (11/6/2026).
The commitment was conveyed by Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, during a meeting with WIPO representatives in Jakarta on Thursday (11/6). According to the Minister, the CEDM will serve as an important instrument for understanding the condition of Indonesia’s creative economy ecosystem while supporting the formulation of more effective policies.
“CEDM will help us map the strengths and gaps within Indonesia’s creative economy ecosystem, identify policy priorities, and support evidence-based decision-making. Equally important, CEDM offers an internationally comparable framework, enabling Indonesia to measure its progress against global standards while still taking into account national contexts,” said the Minister on Thursday (11/6).
The Creative Economy Data Model (CEDM) is a framework developed by WIPO to map the interconnections among various elements of the creative economy ecosystem, ranging from supporting factors to the economic and social impacts generated. The model is built upon two main pillars: Creative Environment Input and Resources for Creativity Input.
Documentation by the Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The Creative Environment Input pillar encompasses intellectual property systems, policy governance, and socio-cultural environments that support the growth of creativity. Meanwhile, Resources for Creativity Input includes creative talents, infrastructure, markets, and access to financing that serve as the foundation for generating creative economic value.
Through this approach, CEDM is able to measure various economic and social impacts, including the creation and monetization of intellectual property through royalties and licensing, job creation, contributions to Gross Domestic Product (GDP), trade performance, as well as the strengthening of a country’s soft power and position within the global cultural landscape.
For Indonesia, the implementation of CEDM is expected to strengthen the government’s efforts in mapping potential, measuring impact, and formulating more targeted policies to accelerate the growth of the national creative economy.
Documentation by the Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
In addition to the implementation of CEDM, the Minister also highlighted opportunities to expand collaboration with WIPO in various strategic areas related to strengthening the creative economy ecosystem.
“We also see opportunities to deepen cooperation with WIPO in intellectual property commercialization, music royalty governance, and intellectual property-based financing for creative economy actors. These areas are essential to unlocking greater economic value from intellectual property assets and strengthening Indonesia’s creative economy ecosystem,” the Minister stated.
WIPO is a specialized agency of the United Nations (UN) tasked with promoting innovation and creativity through the utilization and protection of intellectual property. The organization supports creators, innovators, and entrepreneurs through global intellectual property services, international standard-setting, research, technical assistance, and capacity-building programs.
Sylvie Forbin, Deputy Director General of the Copyright and Creative Industry Sector at WIPO, explained that the meeting formed part of a broader effort to strengthen shared commitments in developing and enhancing the creative economy ecosystem through the implementation of CEDM.
Documentation by the Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
According to her, Indonesia has emerged as one of the leading global voices in creative economy development. This is reflected in Indonesia’s initiatives in advancing policies and international platforms such as the World Conference on Creative Economy (WCCE).
“Indonesia has consistently demonstrated that the creative economy is not merely a cultural sector. It is also a strategic driver of economic development and competitiveness. What is particularly impressive is the extent to which the creative economy has been integrated into Indonesia’s long-term development vision. The broader strategy clearly recognizes that creativity, intellectual property, and innovation will be key components in realizing Indonesia Emas 2045,” said Sylvie Forbin.
She further emphasized that achieving this vision requires robust data as the foundation for evidence-based policymaking. CEDM was developed to address this need by examining not only outputs, but also the ecosystem factors that support creative economy growth, including governance, institutional coordination, financing, intellectual property, skills development, infrastructure, and market access.
“What is encouraging is that many of the priorities reflected in Indonesia’s Creative Economy Master Plan (Rindekraf)—such as innovation, financing, digitalization, exports, skills development, and intellectual property—are also components assessed within the CEDM framework. This creates a strong synergy between government policy objectives and the evidence generated through the model. CEDM can complement existing performance indicators by functioning as an ecosystem monitoring tool, enabling the Ministry to track not only creative economy performance but also the underlying conditions that will determine its long-term sustainability and contribution to Indonesia’s development,” she explained.
Documentation by the Bureau for Communication of the Ministry of Creative Economy/Creative Economy Agency.
The meeting was attended by Michel Allain, Senior Manager of the Collective Management Team at WIPO, and Felipe Buitrago, Senior Manager of the Creative Economy Data Program at WIPO. Also present were Hermansyah Siregar, Director General of Intellectual Property at the Ministry of Law; Daniel Tumpal Simanjuntak, Director General for Economic Cooperation and Development at the Ministry of Foreign Affairs; and Pudji Ismartini, Deputy for Statistical Methodology and Information at Statistics Indonesia (BPS).
The Minister was accompanied by Yuke Sri Rahayu, Deputy for Design and Cultural Creativity; Rian Syaf, Special Staff to the Minister for Strategic Issues; Muhammad Fauzy, Director of Intellectual Property Facilitation Development; Agus Syarip Hidayat, Director of Research and Strategic Management; Amir Hamzah, Deputy Secretary; Luat S.P. Sihombing, Director of Games; Yuana Rocma Astuti, Director of Digital Content; Doni Setiawan, Director of Film, Animation, and Video; and Iman Santosa, Director of Publishing and Photography.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
