Jakarta, 23 October 2025 – The Ministry of Creative Economy, in collaboration with Amazon Web Services (AWS) and Dicoding, officially recognized five digital innovators as the winners of the 2025 Hackathon “AI for Creative Economy,” which produced 44 cloud-based AI products created by young talents from 28 cities. The five winning teams developed solutions ranging from a film curation platform, website creation tools, an audio advertising generator, AI assistants for the fashion and craft industries, to digital solutions for creative economy practitioners.
Dok. Biro Komunikasi Kemenekraf - Deputi Bidang Kreativitas Digital dan Teknologi, Neil El Himam, memberi sambutan pada kegiatan AWS Back-End Academy 2025 "Al untuk Ekonomi Kreatif" yang berlangsung di AWS Office, Jakarta, Kamis (23/10/2025).
Minister of Creative Economy Teuku Riefky Harsya viewed the initiative as an important platform for the nation’s creative talents to contribute practical and applicable AI-based digital solutions to strengthen Indonesia’s creative economy ecosystem. According to the Minister, the Hackathon is a key component of Indonesia’s creative digital talent development strategy in the era of artificial intelligence.
“We are not only talking about technology, but about the people behind it. AI opens vast opportunities to increase productivity and reach global markets, but its utilization must also be accompanied by digital literacy, ethics, and intellectual property protection so that the creative ecosystem can grow fairly and sustainably. This collaboration with AWS and Dicoding through the Hackathon demonstrates how technology and creativity can come together to produce tangible solutions for Indonesia’s creative economy,” said Minister Teuku Riefky.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
The event, held at the AWS Indonesia office on Thursday, 23 October 2025, marked the culmination of the AWS Back-End Academy 2025 Online Hackathon, which ran from 6 August to 6 October 2025. Through the 2025 Hackathon “AI for Creative Economy,” participants received direct training from AWS on 21 August 2025, covering AI fundamentals, data processing, dataset integration, responsible AI, as well as introductions to Amazon Bedrock and Amazon SageMaker.
Participants were then tasked with developing digital products in the form of applications or websites focused on one of five use cases: creative economy enablers, film and music, fashion and crafts, applications and games, and culinary.
From a total of 44 AI products developed by participants from 28 cities across 11 provinces, five winners were selected based on innovation, originality, utilization of AWS services, and their impact on the creative economy ecosystem:
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
1. Muhammad Dzakwan Alifi with Sorot.AI – an AI Film Curation Platform
2. Muhammad Iqbal Ali with LinkYuk AI – an automated business profile builder for MSMEs
3. Ali Zaenal Abidin with Voice Prompter AI – an AWS Polly-based automated audio advertising generator
4. Andika Dwi Setya Nugraha with Djahid – an AI assistant for the fashion and craft industry
5. Nazriel Nur with CepatUsaha – a digital solution for creative economy practitioners
Deputy for Digital Creativity and Technology Neil El Himam expressed his appreciation for the participants and winners of the 2025 Hackathon who produced a wide range of high-quality digital products. He emphasized that AI adoption is a crucial step in strengthening the competitiveness and productivity of creative economy practitioners.
“This Hackathon program has successfully generated promising digital products that can help creative business actors provide services to their customers. This proves that AI is not a threat, but an opportunity to enhance productivity and quality of work. Our role is to encourage this potential through hexahelix collaboration with academia, business, and communities, as well as future access to funding,” said Deputy Neil.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
Meanwhile, Director of Emerging Digital Technologies Dandy Yudha Feryawan also shared his hopes for the sustainability of the program. He highlighted the government’s role in accelerating the works of Indonesian talents, particularly in the digital sector.
“The function of the Ministry of Creative Economy is to increase the added value of digital products created by participants. We hope that this collaborative program with a major technology company like AWS and an educational institution such as Dicoding can be expanded, and that we can involve industry players as off-takers for future hackathons,” explained Dandy.
Amazon Web Services (AWS) is the world’s largest cloud service provider, offering more than 240 services that support a wide range of digital needs, from computing to artificial intelligence. Meanwhile, Dicoding is an Indonesian edtech company focused on developing digital talent through technology training.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
Since 2021, Dicoding has collaborated with AWS in various digital training and innovation programs, including the 2025 Hackathon with the Ministry of Creative Economy. Dicoding CEO Narendra Wicaksono noted that the alignment of vision with the Ministry of Creative Economy and AWS has become a strong foundation for creating meaningful impact for creative economy practitioners.
“Our goal as an educational institution is to nurture knowledgeable generations who can share useful knowledge. We see a shared vision with the Ministry of Creative Economy and AWS, and we are delighted that this collaboration has successfully produced various innovations, such as film curation technology and application development with the potential to support MSMEs fostered by the Ministry of Creative Economy,” said Narendra.
At the same venue, Head of Training & Certification AWS Indonesia Yashinta Bahana welcomed the implementation of the 2025 Hackathon, which she considered successful in fostering a spirit of innovation and collaboration among young talents. She emphasized that mastery of artificial intelligence is a vital foundation for creative economy actors to adapt and compete amid global digital transformation.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
“In the digital economy era, AI literacy is key to global competitiveness. Through the ‘AI for Creative Economy’ Hackathon 2025 with the Ministry of Creative Economy and Dicoding, AWS is committed to democratizing AI education and empowering local talent. The results demonstrate the great potential of Indonesian talent when equipped with world-class training to face challenges and compete on a global level,” said Yashinta.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
