Jakarta, March 22, 2025 – The Ministry of Creative Economy/Creative Economy Agency continues to strengthen its collaboration with InJourney to support the development of the creative economy in various regions. This collaboration is realized through the #LebarandiCandi program, which aims to drive the growth of the creative economy during the Lebaran season.
Wamenekraf memberikan sambutan untuk membuka program kolaborasi dengan Injourney sekaligus melihat persiapan program Masa Ramai Lebaran 2025 yaitu #LebarandiCandi, Candi Prambanan, Yogyakarta (22/03/25).
Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, visited the Prambanan Temple and Borobudur Temple to review preparations for the 2025 Lebaran Peak Season Program. The collaboration with InJourney includes support for the role of SMEs in the development of the creative economy and the creation of strategies for absorbing quality labor.
"The collaboration between the Ministry of Creative Economy and InJourney is an important strategy for labor absorption, which helps grow the local economy. With the involvement of SMEs present at tourist destinations like temples, it will not only serve as a tourist attraction but also have a significant impact on the local and national economy," said Deputy Minister of Creative Economy Irene on Saturday, March 22, 2025.
As a follow-up, Deputy Minister of Creative Economy Irene also stated that the Ministry of Creative Economy has prepared local intellectual properties (IPs) created by the nation's children to be showcased. The goal is for these local IPs to offer a peaceful and enjoyable Lebaran and holiday experience.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
"I would like to thank InJourney, who in just a few days prepared a showcase center for local IPs at the temples. This is like a stage that will present works by the nation's children and add value to the creative economy," said Deputy Minister of Creative Economy Irene.
Examples of local IPs that will be featured during Lebaran at the temples include Tahilalats and Garuda Indonesia, the three comic characters ‘Ga Jelas’, Si Bedil, and Tuti & Friends in collaboration with Kereta Api Indonesia (KAI), as well as a surprise appearance from the animated film character Jumbo, who will appear at Prambanan Temple.
"An animation character from the film Jumbo will appear in Kampung Bocah Pasar Medang at TWC Prambanan. This is part of the collaboration between the Ministry of Creative Economy, InJourney, and Visinema," added Febrina Intan, CEO of InJourney Destination Management.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
Meanwhile, Triawan Munaf, President Commissioner of InJourney, emphasized that this collaboration is a strategic effort to strengthen Indonesia's creative economy and tourism. "We have the same role in this collaboration to nurture the growth of the creative economy, ensuring the continuity of synergy between the Ministry of Creative Economy and InJourney. We are building a strong ecosystem in the regions to maintain this synergy and have a widespread impact," said Triawan Munaf.
Echoing this, Deputy Minister of Creative Economy Irene also hopes that the collaboration will foster creativity in the regions. "The Ministry of Creative Economy is committed to ensuring that the creative economy starts from Sabang to Merauke. Furthermore, the creative economy is now considered the new engine of growth, meaning we cannot solely rely on natural resources.
Indonesia has extraordinary wealth, which comes from the creativity of the nation's children," said Deputy Minister of Creative Economy Irene, accompanied by Culinary Director Andy Ruswar.
The theme “Lebaran di Candi Kembali Fitri Sepenuh Hati” (Lebaran at the Temples: Returning to Purity with Full Heart) will grace the program held at Borobudur, Prambanan, and Ratu Boko Temples. The involvement of 2,500 local SMEs and 150 artists will fill the activities during the 2025 Lebaran Peak Season. These activities include brief lessons on Javanese script, traditional games, and musical entertainment by local artists.
Communications Bureau of The Ministry of Creative Economy/ Creative Economy Agency
In addition, Borobudur and Ratu Boko Temples will feature folk stages, such as the kampung dolman (traditional children's play village) and local traditional art performances, including sorting dance, dayakan, and jathilan. Visitors can also participate in pottery and weaving crafts in Kampung Seni Borobudur, which will serve as a center for SME activities.
Under the leadership of Minister of Creative Economy/Minister of Creative Economy Agency Teuku Riefky Harsya, the Ministry of Creative Economy/Creative Economy Agency aims to create 27 million jobs, particularly for the younger generation, over the next five years, focusing on quality employment.
Assisted by Irene Umar as Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Minister Riefky is driving the 17 subsectors of the creative economy to achieve the vision and mission of President Prabowo Subianto and Vice President Gibran Rakabuming, particularly Asta Cita number 3, which focuses on increasing quality employment, promoting entrepreneurship, and developing the creative industries.
Through strengthening the ecosystem via the hexahelix model, the Ministry of Creative Economy is confident it will become the new engine of growth for Indonesia's national economy, starting
from the regions.
Kiagoos Irvan Faisal
Acting Head of the Bureau of Communications
Ministry of Creative Economy/Creative Economy Agency
