Jakarta, March 5, 2025 – The Ministry of Creative Economy/Creative Economy Agency continues its efforts to strengthen Indonesia's creative economy ecosystem by establishing collaborations with three advertising associations. This partnership aims to drive the development of the advertising subsector and enhance the industry's competitiveness.
Dok. Biro Komunikasi Kemenekraf/Bekraf - Kemenekraf jalin kerja sama dengan tiga asosiasi periklanan untuk memperkuat ekosistem industri dan meningkatkan daya saing sektor periklanan nasional, Gedung RRI, Jakarta, Rabu (05/03/2025).
The collaboration was formalized through the signing of a Memorandum of Understanding (MoU) between the Ministry of Creative Economy and three major advertising associations: the Indonesian Advertising Companies Association (P3I), the Indonesian Advertising Production House Association (IRPII), and the Indonesian Out-of-Home Media Companies Association (AMLI).
The signing ceremony took place at the RRI Building, Jakarta, on Wednesday, March 5, 2025, and was witnessed directly by the Minister of Creative Economy/Head of the Creative Economy Agency (Menekraf/Kabekraf), Teuku Riefky Harsya.
Dok. Biro Komunikasi Kemenekraf/Bekraf
In his remarks, Minister Riefky emphasized that this collaboration is a strategic step toward creating a better ecosystem for businesses and professionals in the advertising sector.
"The Ministry of Creative Economy hopes that through this MoU, we can improve the ecosystem and provide better protection for workers, particularly in the advertising subsector. With a stronger advertising industry, our national economy will also experience positive growth," said Minister Riefky.
Dok. Biro Komunikasi Kemenekraf/Bekraf
He further highlighted that enhancing human resource (HR) competencies is one of the program's key priorities to prepare Indonesia's advertising industry for global challenges.
"We are also proposing an incubation program covering the entire process, from creation to commercialization. We want to ensure that existing platforms receive the necessary support to remain competitive amid rapid technological advancements," he added.
Dok. Biro Komunikasi Kemenekraf/Bekraf
This collaboration aligns with the hexahelix approach, a strategy to strengthen the creative economy ecosystem through synergy between the government, businesses, communities, academia, media, and financial institutions. This approach is believed to be an effective measure in ensuring the sustainability of the creative industry, particularly in advertising.
The MoU, signed by the Ministry of Creative Economy Deputy for Media Creativity, Agustini Rahayu, along with Janoe Arijanto (P3I), Fabianus Bernardi (AMLI), and Ari Rizal Uno (IRPII), covers four key points:
Synergy in Functions and Roles – Enhancing the role of advertising companies in supporting the development of the national creative economy.
Collaboration in Data and Information – Improving the exchange and utilization of data in the creative economy and advertising industry to support more effective policymaking.
Human Resource Capacity Building – Developing various programs to improve skills and competencies for professionals in the advertising subsector.
Further Collaboration – Opening opportunities for future collaborations aligned with each party’s duties and functions in supporting the growth of the advertising industry.
Dok. Biro Komunikasi Kemenekraf/Bekraf
Minister Riefky stated that the Ministry of Creative Economy will continue to provide full support for the advertising industry, whether through capacity-building programs, supportive regulations, or easier access to funding for businesses in the sector.
"We want to ensure that Indonesia's advertising industry not only sustains itself but also grows and thrives. With the right regulations and well-structured development programs, we can create a more competitive and globally recognized advertising industry," he said.
Dok. Biro Komunikasi Kemenekraf/Bekraf
The MoU signing ceremony was also attended by the Ministry of Creative Economy officials, including Secretary of the Ministry/Principal Secretary Dessy Ruhati, Deputy for Media Creativity Agustini Rahayu, Director of Advertising Selliane Halia Ishak, Director of Television and Radio Pupung Thariq Fadhilah, and Director of Music Muhammad Amin Abdullah.
Kiagoos Irvan Faisal
Acting Head of the Communications Bureau
Ministry of Creative Economy
