Jakarta, March 25, 2025 – Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, reaffirmed the government’s commitment to positioning Indonesia as the premier creative economy destination in Southeast Asia. One key strategy to achieve this, according to the Minister, is through increasing the capitalization of the creative economy ecosystem.
Menekraf dan Jajaran Kemenekraf (sisi kiri) menerima audiensi KEK Singhasari Bahas Kolaborasi Pengembangan Teknologi Digital dan Pariwisata, Jakarta (25/03/25).
To that end, Minister of Creative Economy Riefky welcomed a delegation from the Singhasari Special Economic Zone (SEZ) in a meeting held at Menara Merdeka, Jakarta. The Singhasari SEZ, located in Malang Raya, East Java, is Indonesia’s first digital-focused SEZ, serving as a hub for digital technology and tourism development.
"The collaboration between the Ministry of Creative Economy and the Singhasari SEZ aims to strengthen the capitalization of the creative economy ecosystem and establish Indonesia as the leading creative economy destination in Southeast Asia," said Minister of Creative Economy Riefky during the audience on Tuesday, March 25, 2025.
Minister of Creative Economy Riefky explained that the focus of the collaboration includes joint development of the creative economy sector, joint promotional activities, and assistance with investor visits to the creative industry SEZ. To enhance the impact of this collaboration, the Ministry and Singhasari SEZ will also prioritize developing supporting infrastructure, such as production facilities, business incubators, and skills training centers. This is in line with the vision and mission of President Prabowo Subianto and Vice President Gibran Rakabuming Raka, particularly the third point of Asta Cita, which emphasizes the creation of quality job opportunities.
Communication Bureau of The Ministry 0f Creative Economy./ Creative Economy Agency
"To enhance the impact of this collaboration, the Ministry and the Singhasari SEZ will focus on developing supporting infrastructure, including production facilities, business incubators, and skills training centers," Riefky added.
Also, present at the meeting, David Santoso, CEO of PT Intelegensia Grahatama, the business entity responsible for building and managing the Singhasari SEZ, expressed his appreciation for the Ministry's support. He also expressed hope that this partnership would serve as a catalyst for bringing local intellectual property (IP) to the international stage and contribute to achieving the national economic growth target of 8%.
Communication Bureau of The Ministry 0f Creative Economy./ Creative Economy Agency
"We hope this collaboration will help bring local IP to the global stage and support the target of 8% economic growth," said David.
Accompanying Minister of Creative Economy Riefky at the meeting were Muhammad Neil El Himam, Deputy for Digital Creativity and Technology, and Cecep Rukendi, Deputy for Strategic Creative Economy Development.
Under the leadership of Minister Teuku Riefky Harsya, the Ministry of Creative Economy/Creative Economy Agency is targeting the creation of 27 million jobs over the next five years, focusing especially on youth, to generate high-quality employment opportunities.
Communication Bureau of The Ministry 0f Creative Economy./ Creative Economy Agency
Together with Deputy Minister of Creative Economy Irene Umar, Minister of Creative Economy Riefky is pushing the development of 17 creative economy subsectors to realize the Prabowo-Gibran administration’s vision—especially the third point of Asta Cita: fostering quality employment, promoting entrepreneurship, and growing the creative industry. By strengthening the ecosystem through a hexahelix approach, the Ministry of Creative Economy is expected to become the new engine of growth for the national economy—starting from regional areas.
Kiagoos Irvan Faisal
Head of Bureau of Communications
Ministry of Creative Economy / Creative Economy Agency
