Jakarta, March 17, 2025 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, reaffirmed her commitment to supporting local intellectual property (IP) businesses. With the right collaborations, she believes local IPs have the potential to go global.
Dok. Biro Komunikasi Kemenekraf/Bekraf - Wamenekraf Irene Umar berkomitmen dukung bisnis IP lokal untuk mendunia, Jakarta, Senin (17/03/2025).
"Indonesian local IPs always need business matching to become magnets for the growth of the creative economy, strengthening the creative industry ecosystem and opening new business opportunities," said Deputy Minister of Creative Economy Irene during a meeting with INFIA Corp at Menara Merdeka, Jakarta, on Monday, March 17, 2025.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
Founded in 2014, INFIA Corp is known as an IP powerhouse with a portfolio of more than 30 IPs. One of its most prominent properties is the Mindblowon Universe. INFIA has also expanded into other sectors, including Web3 and placemaking projects such as Toko Tahilalats.
Deputy Minister of Creative Economy Irene highlighted INFIA Corp's role in advancing the creative economy ecosystem. She expressed hope that INFIA could continue to elevate local IPs and enhance their competitiveness on the global stage.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"INFIA Corp can engage with communities and serve as a communication bridge for existing local IPs. For instance, they could collaborate with associations or content creator communities, educating them about the digital world, its opportunities, and the future-oriented mindset they need to cultivate," said Irene, who was accompanied by Deputy for Media Creativity at the Ministry of Creative Economy, Agustini Rahayu, and Director of Infrastructure Facilitation, Fahmy Akmal.
Irene cited Emak-Emak Matic, one of the Ministry’s flagship programs, as a model INFIA could learn from. She explained that Emak-Emak Matic began as a local board game, evolved into a comic series, and eventually became a program that connects IP owners with IP licensing experts to build a sustainable ecosystem.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
In response, INFIA Corp Group CEO Aji Pratomo shared plans to establish an IP Club as a comprehensive ecosystem. He expressed hope for policy support through collaboration and incentives stemming from this initiative.
"IP Club is a movement that brings together creators, entrepreneurs, and visionaries to transform intangible ideas into real-world impact. We also plan to launch IP Meet-Up as a platform that connects practitioners, brands, investors, creators, and Web3 enthusiasts to share insights, strategies, and experiences related to intellectual property," said Aji.
He explained that the IP Club would encompass various components such as IP Market, IP Academy, IP Expo, IP Investment, IP Media Hub, IP Legal Clinic, IP Blockchain, IP Community, IP AI Agent, and IP Art. Aji hopes that with support from the Ministry of Creative Economy, the local IP ecosystem will grow rapidly and become more diverse across Indonesia.
Kiagoos Irvan Faisal
Acting Head of the Bureau of Communications
Ministry of Creative Economy / Creative Economy Agency
