Ministry of Creative Economy Discusses Film Piracy Loss Study with AVISI

Kemenekraf/Bekraf RISelasa, 11 November 2025
Ministry of Creative Economy Discusses Film Piracy Loss Study with AVISI

Jakarta, 11 November 2025 – The Ministry of Creative Economy/Creative Economy Agency reviewed the latest study revealing massive financial losses caused by film piracy in Indonesia, reaching Rp25–30 trillion per year. This study, conducted by the Indonesian Video Streaming Association (AVISI) and Pelita Harapan University (UPH), serves as a basis for the Ministry of Creative Economy to strengthen its commitment to combating digital piracy by enhancing regulations, including a proposed integration with the SAMAN system of the Ministry of Communication and Digital Affairs (Komdigi) and amendments to the Copyright Law, to protect the national creative industry ecosystem.

Menteri Ekonomi Kreatif, Teuku Riefky Harsya, menerima audiensi dari Asosiasi Video Streaming Indonesia (AVISI) di kantor Kementerian Ekonomi Kreatif, Jakarta, Selasa (11/11/2025).

“This is part of supporting the existing film industry ecosystem; moreover, this proposal has the potential to increase state revenue. We will immediately socialize and encourage film producers to register their copyrights,” said Minister of Creative Economy Teuku Riefky Harsya during a meeting with AVISI at the Ministry of Creative Economy office, Jakarta, Tuesday, 11 November 2025.

The meeting discussed the findings of the Film Piracy Loss Study in Indonesia as well as potential Ministry support for the Penjaga Layar Award, an appreciation event for digital content industry players who uphold integrity and protect creative works.

This discussion continues previous deliberations in the Ministry of Creative Economy’s Working Meeting with Commission VII of the House of Representatives (DPR RI) on 6 November 2025, which highlighted challenges in the national film industry. The piracy-related losses presented above occur in the Subscription Video on Demand (SVOD) sector.

The study also found that the number of users of illegal services is 2.26–2.45 times higher than legal users. Telegram, SnackVideo, and TikTok are the primary platforms for distributing pirated content. This situation results in significant economic losses, including a potential loss of Value Added Tax (VAT) revenue amounting to Rp690 billion–1 trillion by 2030, as well as increased public exposure to illegal content such as online gambling.

The Minister of Creative Economy emphasized the government’s commitment to strengthening copyright protection and taking firm action against digital violators.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

“Indonesia’s film industry continues to show positive growth, both in production and audience numbers. However, there are still major challenges such as digital piracy, infrastructure limitations, and unequal screen access. The Ministry of Creative Economy is committed to strengthening the national film ecosystem through improved distribution, copyright protection, capacity development for industry players, and synergistic partnerships between the film industry, digital platforms, and other stakeholders,” said the Minister.

The Minister also stressed the importance of cross-sector collaboration to maintain the sustainability of the national creative industry. According to the Minister, synergy between government, industry associations, educational institutions, and digital businesses is key to creating a healthy, safe, and sustainable content distribution system.

In his presentation, UPH Lecturer and Researcher Radityo Arianto highlighted that platforms such as Telegram, SnackVideo, and TikTok are the main media for distributing pirated content in Indonesia. As a result of piracy, total revenue losses for Indonesian films and series reached Rp14.8 trillion in 2024 and are projected to continue rising to Rp21.5 trillion per year by 2030. Beyond industry losses, he emphasized that the impact of digital piracy is systemic, as it hinders investment and reduces job opportunities for local creative talent. Based on estimates, every additional Rp1 trillion of investment in this sector can create more than 4,000 new jobs.

“Digital piracy is not merely a copyright violation; it is a direct threat to the sustainability of the national creative industry. If this practice can be curbed, Indonesia’s film and creative content industries will have significantly greater room to grow, both in job creation and in increasing contributions to the GDP,” said Radityo.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

Meanwhile, AVISI Chairperson Hermawan Sutanto stated that to resolve the current stalemate in law enforcement, a strategic solution has been proposed to create fundamental change: the establishment of an Inter-Ministerial Anti-Piracy Task Force (Satgas). This initiative aims to foster synergy across government institutions, accelerate enforcement processes, and adopt international best practices proven effective in eradicating digital piracy swiftly and measurably.

“The SAMAN System (Content Moderation Compliance System) managed by Komdigi can be optimized into a powerful enforcement instrument. To achieve sustainable long-term solutions, we must simultaneously reduce consumer demand through effective, persuasive, and continuous public education campaigns,” explained Hermawan.

The Ministry of Creative Economy plans to follow up on the study through cross-institutional and inter-ministerial collaboration to strengthen digital content monitoring and expedite the implementation of intellectual property (IP) protection regulations in the film and media sectors.

Also present were AVISI Vice Chair 1 Budi Setyawan, AVISI Vice Chair 2 Darmawan Zaini, AVISI Deputy Secretary General for Anti-Piracy Gina Golda, and AVISI Deputy Secretary General for Alliance Affairs Elvira Lestari. The Minister was accompanied by the Director of Film, Animation, and Video of the Ministry of Creative Economy, Doni Setiawan; Special Staff to the Minister for Strategic Issues and Inter-Agency Affairs, Rian Firmansyah; and Special Advisor to the Minister for Strategic Issues, Gemintang Kejora Mallarangeng.

Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency

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