Jakarta, 16 March, 2026 – The Ministry of Creative Economy/Creative Economy Agency (Ekraf) is encouraging Indonesian advertising production houses to expand into international markets through participation in the Asia-Pacific creative and advertising event, ADFEST 2026 in Pattaya, Thailand.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
Minister of Creative Economy Teuku Riefky Harsya stated that Indonesia’s participation in international creative industry forums is a strategic step to broaden global networks while showcasing the quality of national creative production to the world.
“We want to ensure that Indonesian creative talents are able to demonstrate their capabilities on the global stage. ADFEST serves as an important opportunity for advertising production houses to expand international networks and open up cross-country collaboration opportunities,” said the Minister of Creative Economy.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
ADFEST is one of the largest creative and advertising festivals in the Asia-Pacific region, held since 1998. The event brings together global creative industry players, including advertising agencies, production houses, global brands, and creative technology creators.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
This year, ADFEST 2026 will take place from March 19–21, 2026, in Pattaya. The festival will feature various programs such as industry forums, creative workshops, and award ceremonies recognizing the best works across the Asia-Pacific region.
In this participation, the Ministry of Creative Economy is collaborating with the Indonesian Advertising Production Houses Association (IRPII) to present a delegation of Indonesian production houses through a facilitated booth at the Production Hut. This area serves as a dedicated exhibition space for creative production companies, including production houses, animation studios, and studios utilizing artificial intelligence-based technologies.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
Through this participation, Indonesian creative industry players are able to showcase their portfolios to an international audience while introducing the capabilities of national creative production to the global market.
As part of the delegation, Indonesia presents several production houses representing the strength of the national advertising production industry, including Aidea Bali, Imagen Pictures, Nayfosindo, Plana, Liquid Production, Circa Digipro, and Ronaksara.
Deputy for Media Creativity at the Ministry of Creative Economy, Agustini Rahayu, stated that the advertising subsector plays an important role in driving the growth of the national creative economy.
“We hope this participation will further strengthen the advertising subsector as an integral part of the national creative economy’s growth, while also serving as momentum for Indonesian production houses to demonstrate their creative capabilities and compete at the international level,” said Agustini Rahayu.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The Ministry of Creative Economy continues to strengthen the creative economy ecosystem through collaboration with industry associations and creative business players. This effort aligns with the government’s commitment to position the creative economy as the new engine of growth for the national economy.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
