Bandung, 7 December 2025 — Strengthening product visual quality and digital branding as a strategy to enhance the attractiveness and competitiveness of fashion MSMEs in digital markets became the concluding highlight of IDE.IND Fashion 2025, presented by the Ministry of Creative Economy/Creative Economy Agency. Visual communication is now a primary tool in brand development within the digital-driven creative economy era.
Kementerian Ekonomi Kreatif, usung visual dan branding digital jadi pamungkas IDE.IND Fesyen, Summarecon Mall Bandung, Minggu (7/12/2025).
“Through IDE.IND Fashion 2025, we encourage fashion MSMEs to better understand the importance of visual elements as part of their branding and marketing strategy. Strong visuals help products become more recognizable, trustworthy, and acceptable to the market,” said Yuke Sri Rahayu, Deputy for Cultural and Design Creativity at the Ministry of Creative Economy, on Sunday, 7 December 2025.
IDE.IND Fashion 2025 was held on 5–7 December 2025 at Summarecon Mall Bandung, West Java. On the final day, a product photography talk show titled “Light, Style, Action” explored the role of lighting, visual style, and photographic techniques as the foundation for building brand imagery on digital platforms.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
The session provided fashion MSMEs with practical knowledge on producing more professional, communicative, and visually appealing product imagery to attract consumers in the digital space. CEO of Visualisasi and guest speaker at the event, Aldy Irfan, emphasized that visual presentation is the first point of interaction between brands and consumers in the digital era.
“Through IDE.IND Fashion 2025, we want to emphasize that purchasing decisions often happen within seconds. Consumers judge a product first and foremost by its visuals. Therefore, product photography is no longer merely complementary—it has become a key component of branding and marketing that defines MSME competitiveness,” Aldy explained.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
As one of the curated brands showcased at IDE.IND Fashion 2025, Waiki’s Operational Manager, Hani, shared that the program provided valuable experience in presenting the brand more confidently to the public.
“For Waiki, IDE.IND has been a new experience to appear in Bandung while expanding our brand visibility. We learned how to present our products more maturely, both in visual aspects and brand readiness,” said Hani.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
“This has given us a clearer direction for taking the next step, including joining follow-up programs such as ASIK, which focuses on export market development,” she added.
Waiki is a growing local fashion brand that began with merchandise products and has since strengthened its positioning within the fashion subsector. In its production process, Waiki applies environmentally conscious principles by utilizing natural dyes and safer synthetic dyes, with hand-crafted motifs that ensure each collection has unique character and aligns with sustainability values.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
Closing the IDE.IND Fashion 2025 series, the Ministry of Creative Economy reaffirmed that strengthening product visuals, digital branding, and market communication strategies are essential foundations for developing fashion brands in the digital economy era, while also reinforcing the fashion subsector’s contribution to national creative economy growth.
Kiagoos Irvan Faisal
Acting Head of Communications Bureau
Ministry of Creative Economy / Creative Economy Agency
