Jakarta, 27 August 2025 — The Ministry of Creative Economy/Creative Economy Agency officially launched the jingle for Koperasi Desa Merah Putih (Kopdes Merah Putih), reaffirming its commitment to supporting cooperatives as a national strategic priority. The jingle was produced through the Kopbeat Jingle Competition, involving young musical talents from across the country.
Kementerian Ekonomi Kreatif meluncurkan jingle Koperasi Desa Merah Putih, Jakarta, Rabu (27/08/2025).
“Koperasi Merah Putih reflects Indonesia’s spirit of economic mutual cooperation. Creative support, including this jingle, reaches young creative economy talents, drives collaboration, and strengthens the pillars of the national economy,” said Minister of Creative Economy Teuku Riefky Harsya on Wednesday, 27 August 2025.
The Ministry of Creative Economy conducted direct curation of the jingle to ensure that the selected work reflects the nation’s values of mutual cooperation and creativity. Minister Teuku Riefky stated that the launch of this jingle is part of the Ministry of Creative Economy strategy to stimulate the creativity of the younger generation while reinforcing cooperatives as a key economic pillar.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Meanwhile, Director of Music at the Ministry of Creative Economy, academic, and competition judge Mohammad Amin added that the jingle also serves as an educational and inspirational medium for young talent.
“We ensured that the selected work is not only musically appealing but also capable of representing the spirit of mutual cooperation and national innovation. The curation process emphasized high standards of quality and creativity,” said Amin.
Communication Bureau of the Ministry of Creative Economy/Creative Economy Agency.
Other judges included Deputy Minister of Cooperatives Ferry Juliantono, Secretary of the Ministry of Cooperatives Ahmad Zabadi, music observer Buddy Ace, and composer/guitarist Arya Raditya Ramadhya.
Through this initiative, the Ministry of Creative Economy reaffirms its commitment to empowering the creativity of the younger generation to strengthen cooperatives while positioning the creative economy as the new engine of growth toward Indonesia Emas 2045.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
