Jakarta, 3 December 2025 — To support the strengthening of Indonesia’s healthy and productive human resources in line with the priority agenda of President Prabowo Subianto’s Asta Cita, the Ministry of Creative Economy/Creative Economy Agency, together with the Ministry of Health, held a Free Health Check (CKG) in Jakarta on 1–3 December 2025. This cross-ministerial collaboration introduced an innovation by involving the local IP Halo Miyu, packaging preventive health services in a more attractive and accessible format, especially for young people and creative economy practitioners.
Wakil Menteri Ekonomi Kreatif, Irene Umar, bersama Wakil Menteri Kesehatan Dante Saksono Harbuwono, meninjau Cek Kesehatan Gratis (CKG) yang berlangsung di Ballroom Chubb Square, Thamrin Nine, Jakarta, Rabu (3/12//2025).
“The collaboration between the Ministry of Creative Economy and the Ministry of Health in this CKG demonstrates how creativity can serve as an effective bridge to broaden health education for the public and the creative community. By engaging a local IP like Halo Miyu, health messages can be delivered in a friendlier and more relatable manner, making them easier to accept,” said Deputy Minister of Creative Economy Irene Umar at the event held at the Chubb Square Ballroom on Wednesday, 3 December 2025.
In addition to collaborating with the Halo Miyu local IP to enhance participant experience through visual elements, the Ministry of Creative Economy also provided thematic merchandise.
The Deputy Minister emphasized that cross-ministerial collaboration is an essential step to expanding public access to basic and easily accessible health services, including for young people who need early detection to maintain long-term productivity.
Deputy Minister of Health Dante Saksono Harbuwono commended the support of the creative economy sector in strengthening more attractive and inclusive health communication approaches.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
“Health is the foundation of national development. We welcome collaborations like this as they help preventive health services reach more people through visual approaches and more interactive experiences,” he stated.
Head of the Health Development Policy Agency Asnawi Abdullah highlighted the importance of the Free Health Check program as part of promotive and preventive efforts.
“This program enables the public to detect disease risks early, allowing behaviors and habits to be adjusted to prevent serious illness in the future. Early detection also reduces treatment costs and helps people remain healthy and productive. We appreciate the innovation brought by the Ministry of Creative Economy in organizing a CKG that captures public interest,” Abdullah said.
The CKG implementation was attended by nearly 500 participants. The activity targeted Ministry of Creative Economy employees, creative talents, retail and culinary workers in malls, as well as walk-in visitors from the general public. The examinations included height, weight, and waist circumference measurements; blood sugar and blood pressure checks; eye, ear, and dental examinations; HPV DNA testing; and direct consultations with doctors. Support from healthcare workers at community health centers and local health facilities ensured professional service delivery.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
Through the synergy of the Ministry of Creative Economy and the Ministry of Health, the CKG Program is expected to become an effective model of cross-sector collaboration in building a healthy, productive, and creative society.
The Deputy Minister of Creative Economy at this event was accompanied by the Secretary of the Ministry/Principal Secretary, Dessy Ruhati.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
