Ministry of Creative Economy Opens Market Access for Aceh Films Through Strategy and Training

Kemenekraf/Bekraf RISelasa, 25 November 2025
Ministry of Creative Economy Opens Market Access for Aceh Films Through Strategy and Training

Banda Aceh, 25 November 2025 — The Ministry of Creative Economy/Creative Economy Agency is strengthening Aceh’s film ecosystem through the Alternative Cinema and Aceh Film Workshop programs. These initiatives are designed to provide the public with access to film appreciation while equipping local filmmakers with production and distribution strategies to ensure their works can compete in national and global markets.

Menteri Ekonomi Kreatif, Teuku Riefky Harsya, memberi sambutan pada acara Workshop Optimalisasi Akses Pasar dengan tema “Narasi Lokal Menembus Bioskop dan Platform Global” yang berlangsung di Hermes Palace Hotel, Aceh, Selasa (25/11/2025).

“We want to ensure that Aceh filmmakers have equal access to both audiences and markets. Through alternative cinema and this workshop, local talent is encouraged to understand the industry value chain—from production to distribution—so that their works are sustainable and competitive,” said Minister of Creative Economy Teuku Riefky Harsya.

The Alternative Cinema, titled Sinema Rakyat Aceh, was held at the Banda Aceh Cultural Park, featuring theater-style screening rooms with gender-separated seating. The program screened films previously and currently showing in national cinemas, including works by local communities, with a capacity of up to 400 viewers per session.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

Screenings ran from 24–25 November 2025 and included titles such as Keluarga Cemara 2, Tegar, Nussa the Movie, Cocote Tonggo, and Sore: Istri dari Masa Depan. The curation aimed to enrich viewing options while connecting audiences to Indonesian cinema.

Minister Riefky expressed confidence that Aceh, through these activities, can produce cinematic works that are both culturally relevant and industrially competitive, in line with strengthening the creative economy as a new engine of national growth.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

“I hope the younger generation can become Aceh’s successors, continue to be creative, and preserve local wisdom,” said the Minister.

Mayor of Banda Aceh, Illiza Sa’aduddin Djamal, stated that the program celebrates the creative spirit of Banda Aceh, a culturally rich region. She also emphasized that every film screened upholds the values and character of Acehnese society.

“Several alternatives were discussed, from stricter supervision, screening categories, to more curated spaces. Ultimately, what matters most is our shared readiness to maintain these entertainment spaces as safe, comfortable, and positively impactful,” she said.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

In addition, the Minister visited the Kolaborasi Kreatif Aceh (KOLATIF ACEH) exhibition, showcasing works from Ekraf-led workshops. Featured booths included results from the Muslim Fashion Acceleration program by NINANO, Ayu Modiste, Lyucloe, PUCÔK, Ija Kroeng, Cut Junischa, SARARIZQA, Minyeuk Pret Florimia, and La Mojo. The Creative Santri Indonesia (KREASI) workshop displayed photography works by santri, while KRIYASI Aceh presented works by Publo, Pucok, and Fitri Souvenir.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

Alongside screenings, the Ministry held a Film Workshop titled “Optimizing Market Access – Local Narratives in Cinemas and Global Platforms” at Hermes Palace Hotel, Banda Aceh. The workshop targeted 100 participants from film communities, relevant government offices, and the general public, covering local production, promotional video creation, editing, and digital distribution. Experienced speakers included Bayu Skak, Bhre Aditya, and Gina Golda Pangaila, providing comprehensive training with interactive Q&A sessions.

Speakers at the workshop included Gina Golda Pangaila, Senior Vice President of Legal, Anti-Piracy, and Government Relations at PT Vidio Dot Com; Bayu Skak, Founder of Skak Studios; and Bhre Aditya, Director, Writer, Editor, and Videographer.

Also attending were Vice Mayor of Banda Aceh Afdhal Khalilullah and other city government officials.

Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.

Minister Riefky was accompanied by Deputy for Cultural Creativity and Design Yuke Sri Rahayu; Special Staff for Research, Education, and Institutional Relations Dian Permanasari; Director of Fashion Romi Astuti; Director of Crafts Neli Yana; Director of ICT Services Adam Malik; Director of Publishing and Photography Imam Santosa; and Director of Film, Animation, and Video Doni Setiawan.

Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency

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