Jakarta, December 18, 2025 — The Ministry of Creative Economy / Creative Economy Agency is once again exploring a strategic collaboration with INFIA Corp in the development and utilization of Intellectual Property (IP) for 2026. Minister of Creative Economy Teuku Riefky Harsya described INFIA Corp as a model of creative economy business development worth emulating.
Menteri Ekonomi Kreatif, Teuku Riefky Harsya, menerima audiensi INFIA Corp, siap kolaborasi dalam rangka pengembangan dan pemanfaatan Intellectual Property (IP) untuk tahun 2026. Jakarta, Kamis (18/12/2025).
“Throughout 2025, we have seen many developments, particularly collaborations with various stakeholders that have produced potential IPs across subsectors. The Ministry of Creative Economy continues to provide assistance through business matching, especially in terms of access to funding and markets. INFIA Corp can serve as a benchmark for how creative economy players are able to build and advance multiple IPs,” said Minister Teuku Riefky Harsya during an audience with INFIA Corp at Autograph Tower Thamrin Nine, Jakarta, on Thursday, December 18, 2025.
INFIA Corp is a corporation dedicated to accelerating the growth of character-based IP works from creators in order to deliver memorable experiences by building fan bases across multiple platforms and new media. Several IPs have been successfully developed into content, including Tahi Lalats, Hai Dudu, and Fun Cincan; New Media platforms such as Dagelan, Infipop, and Volix; as well as Web3 and community initiatives including IP Club, Utopia Club, and Mindblowon Studio.
Minister Teuku Riefky expressed hope that the discussion would lead to knowledge exchange and the identification of further collaboration opportunities, particularly in the utilization and commercialization of IP to increase added value and competitiveness of creative products.
Dok. Biro Komunikasi Kementerin Ekonomi Kreatif/ Badan Ekonomi Kreatif.
“The Ministry of Creative Economy consistently curates IPs that can be collaborated with and integrated into our programs for commercialization. We also have a digital platform, Ekraf Hub, that can orchestrate local IPs. In addition, the Gig Economy Training Program can be jointly developed with INFIA Corp through activations at the Jakarta Creative Hub,” he explained.
Notably, several collaborative achievements between the Ministry of Creative Economy and INFIA Corp were recorded throughout 2025, including the Tahi Lalats Ekraf x Garuda Indonesia aircraft livery, the Fun Cincan IP for the 80th Anniversary of the Republic of Indonesia logo stickers, support for Tahi Lalats at Singapore Comic Con 2025, and the soft opening of BRUU by Hai Dudu at Tanjakan 13, Kuningan City Mall. These collaborations have succeeded in creating quality jobs and increasing investment value beyond initial targets.
During the meeting, Chief Commercial Officer of INFIA Corp Indonesia, Andrey Noelfry Tarigan, expressed optimism that INFIA Corp will be able to expand the reach of its IPs next year not only through digital content, but also through product innovation, activations, placemaking, and community development—transforming IP into a more vibrant and living universe.
Dok. Biro Komunikasi Kementerin Ekonomi Kreatif/ Badan Ekonomi Kreatif.
“In the beginning, INFIA Corp focused more on new media. However, we realized that we needed to hold on to IP because IP is more sustainable. In 2025, we carried out extensive IP commercialization while maintaining strong brand positioning. We always support local IPs so they can be fully facilitated, including designing more flexible concepts. We don’t rely solely on digital activations; offline activities can also generate significant exposure,” said Andrey Noelfry.
After a year of collaboration with INFIA Corp, the Ministry of Creative Economy is confident that Indonesia’s creative IPs are ready to boom and expand further, generating impact at both national and global levels. The Ministry will continue to play a strategic role in providing support, building strategic business connections, and opening access to investors to strengthen a sustainable intellectual property ecosystem.
At the meeting, Minister Teuku Riefky Harsya was accompanied by Deputy for Strategic Development of the Creative Economy Cecep Rukendi; Special Staff to the Minister for Internal Management and Organizational Effectiveness Yanuar Pranuradhi; Director of Marketing System Development and Institutional Relations Radi Manggala; and Expert Staff for Strategic and Inter-Institutional Issues Gemintang Kejora Mallarangeng.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
