Jakarta, 12 December 2025 – The Ministry of Creative Economy / Creative Economy Agency held the peak event of IDE.IND 2025 at Sarinah, Jakarta, from 12–14 December, showcasing and marketing leading local products from nine creative economy subsectors. The event serves as a platform to strengthen local brands while stimulating regional economic circulation.
Wakil Menteri Ekonomi Kreatif, Irene Umar, menyampaikan sambutan pada acara IDE.IND 2025 di Sarinah, Jakarta, Jumat (12/12/2025).
“Indonesia is incredibly rich in culinary, craft, fashion, and design elements. The Ministry of Creative Economy continuously prepares creative talents, as each city has its own unique potential and products. This is the Ministry’s commitment to acting as a driving force for regional economies by providing opportunities for local products to be showcased,” said Deputy Minister of Creative Economy Irene Umar.
The event provides stages, exhibitions, and promotional platforms for local products from the subsectors of fine arts, performing arts, culinary, crafts, fashion, architecture, interior design, product design, and visual communication design. Earlier this December, IDE.IND had already reached Bandung. Jakarta was then selected as the location for the peak event to publicize the results of acceleration, training, and mentoring programs for creative economy practitioners from various regions, enabling them to penetrate the national market while positioning the creative economy as “the new engine of growth.”
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
“In essence, IDE.IND serves as a form of preparation to ensure local products are market-ready so they can generate a sustainable creative economy cycle. IDE.IND is a way to promote local products that helps encourage their continued development. In this way, we will continue to expand these products’ markets, not only nationally but also globally, creating a continuous journey,” the Deputy Minister continued.
In her report, Deputy for Cultural Creativity and Design, Yuke Sri Rahayu, expressed her hope that IDE.IND would play an important role in product marketing by increasing awareness and strengthening local brand positioning to attract consumer interest, particularly among residents of the capital.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
“IDE.IND serves as a platform to demonstrate that local products resulting from acceleration and incubation processes are competitive in the national market. We hope everyone can take advantage of this opportunity to collaborate and further develop the Intellectual Property (IP) of the products that have been built. Continue to be proud of Indonesian-made products and support local creative products,” said Deputy Yuke.
In addition to exhibitions by curated participants, IDE.IND also features talk shows, product presentations, music performances, and quiz games for visitors at Sarinah. Several local brands and artists participating in IDE.IND 2025 include Sanggar Semarak Candrakirana Art Center, Sanggar Soerya Soemirat, artist Garis Kabe Muslim, artist Agustina Tri Wahyuningsih, artist Rudi Hendriatno, artist Febri Anugerah, as well as brands Magfood, Cokelatin, Mustofa Ibuemi, and Moonbitz.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
The opening act of IDE.IND 2025 featured a collaborative performing arts presentation of traditional dance by Sanggar Semarak Candra Kirana and Sanggar Soerya Soemirat. This was followed by an opening ceremony involving VIP guests through a symbolic painting stroke on a canvas, which would later be continued by artists to produce a complete artwork throughout the duration of IDE.IND.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
At the opening of IDE.IND 2025, the Deputy Minister of Creative Economy was accompanied by Deputy for Digital Creativity and Technology Muhammad Neil El Himam; Deputy for Media Creativity Agustini Rahayu; Special Staff to the Minister for Internal Management and Organizational Effectiveness Yanuar Pranuradhi; Special Staff for Strengthening the Creative Economy Ecosystem and Data Jago Anggara; Expert Staff to the Minister for Marketing Systems and Infrastructure Septriana Tangkary; Director of Fine Arts and Performing Arts Dadam Mahdar; Director of Fashion Romi Astuti; Director of Architecture and Design Sabar Norma Megawati Panjaitan; as well as Founder and CEO of PT Daur Langkah Bersama, Aryenda Atma.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
