Bandung, 5 December 2025 – The Ministry of Creative Economy/Creative Economy Agency officially opened the 2025 IDE.IND Fashion Exhibition series at Summarecon Mall Bandung from 5–7 December. The program is specifically designed to strengthen marketing strategies and support 20 selected local fashion brands to level up and enhance their competitiveness in the digital era.
Deputi Bidang Kreativitas Budaya dan Desain Yuke Sri Rahayu, memberi sambutan pada rangkaian Pameran Ide Indonesia (IDE.IND) Fesyen 2025 di Summarecon Mall Bandung, Jumat (5/12/2025).
“IDE.IND is a program we designed to strengthen the capacity of fashion subsector brands so they are truly ready to compete in the market. This year we begin with fashion, and moving forward we will expand this program to other subsectors as part of strengthening the national creative economy,” said Deputy for Cultural Creativity and Design at the Ministry of Creative Economy, Yuke Sri Rahayu, Friday.
She added that Indonesian fashion practitioners possess exceptionally high creativity, yet many remain hesitant to showcase the strengths of their products to the public.
“Our products are good, with strong character. Therefore, we encourage brands to be bold and confident as part of our efforts to drive the creative economy as the new engine of growth, starting from the regions,” she continued.
During the S3 Marketing talk show at IDE.IND Fashion 2025, CEO of Niion, Adit Yara, emphasized that the main strategy for elevating local brands in the digital era is consistency in gradually building positioning and market trust.
“Leveling up must be step by step; it cannot be instant. We started by joining events, consignment, and eventually opening our own store. What matters is being consistent and not rushing,” said Adit.
Meanwhile, Customer Growth Lead of Portee Goods, Ilham Ibrahim, stated that market validation is the most effective strategy for driving sales growth for local brands on marketplaces and social media.
“Reviews, ratings, and affiliates have now become the main determinants of building consumer trust,” Ilham explained.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf.
From the digital ecosystem perspective, Head of Public Policy and Government Relations at Tokopedia and TikTok Indonesia, Hilmi Adrianto, viewed IDE.IND Fashion as an important momentum to promote local fashion products to broader audiences.
“Many local fashion products that were previously unknown can now be promoted through digital platforms. We hope this becomes the starting point for collaboration from local to global,” said Hilmi.
The IDE.IND Fashion 2025 program began with socialization across six provinces and an open call from 24–31 October 2025, gathering 116 applicants. Forty brands passed the interview-based curation stage with three professionals, and ultimately 20 brands were selected for the bootcamp, participating in intensive mentoring from 11–13 November 2025 at Moxy Hotel Bandung. The mentoring covered strengthening business strategy, brand identity, production, supply chain, and digital marketing.
The 20 curated local fashion brands are: Organic Culture, Zayru, Rianty Batik, Kaja Shibori, Gitaratna, Elsiera, Luvnic, Kaenina, Zee Coll, Bersama Teman Hidup, Abhati, Marra Indonesia, Hanoon Industries, Bounty & Weave, Waiki, Sanet, Nazmi Indonesia, Wisticy.outfit, Rumah Sandal Geulis, and Cylvies.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf.
As a continuation of the intensive mentoring series, IDE.IND Fashion 2025 also featured a fashion show presenting 20 collections from the curated brands. The Ministry of Creative Economy facilitated this show as an exposure platform, enabling each brand to showcase its identity, character, and product readiness directly to the public, buyers, and industry players. Through this stage, brands were not only evaluated aesthetically but also in terms of market readiness as part of their leveling-up process.
During the event, the Deputy for Cultural Creativity and Design was accompanied by the Director of Fashion at the Ministry of Creative Economy, Romi Astuti.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
