Tangerang, 13 February 2026 – The Ministry of Creative Economy / Creative Economy Agency (Ekraf) continues to support the utilization of Intellectual Property (IP) across various industries, including aviation. This commitment was reflected in the presence of Deputy Minister of Creative Economy, Irene Umar, at the launch of Citilink’s special livery design resulting from a collaboration with the Danone brand, themed “Semangat Gerak!” at Hangar 2 of GMF AeroAsia, Tangerang.
Deputy Minister of Creative Economy, Irene Umar, attended the launch of the Special Citilink X Danone Livery design themed “Semangat Gerak!” at Hangar 2 of GMF AeroAsia, Tangerang, Friday (13/2/2026).
This collaboration is considered a concrete example of the role of the creative economy in connecting industry, brands, and the public through visual works that carry a social message.
“This collaboration is a source of pride for Indonesia’s creative economy. We hope that all parties will continue striving to strengthen the creative economy—not only limited to livery design or illustration, but also by fostering sustainable collaborations across the music, film, and other subsectors to advance Indonesia in a distinctive way,” said Deputy Minister of Creative Economy Irene, who was accompanied by Director of Intellectual Property Facilitation Development, Muhammad Fauzy, on Friday (13/2).
Deputy Minister Irene expressed her belief that the collaboration in creating exclusive aircraft livery can foster synergy that emphasizes creativity and strengthens engagement with the wider public.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
“I highly appreciate Citilink and Aqua for this collaborative partnership. The Ministry of Creative Economy believes that strong and sustainable collaboration will bring the nation forward together toward a more resilient, inclusive, and synergistic Golden Indonesia,” said Deputy Minister of Creative Economy Irene.
Previously, the Ministry of Creative Economy had also collaborated with Citilink and Astragraphia in presenting the in-flight magazine Linkers as well as the creative activation “Bertemu Nada di Udara,” demonstrating that simple ideas can generate broad and sustainable impact.
President Director of Citilink, Darsito Hendroseputro, stated that the company is committed to delivering memorable and sustainable travel experiences.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
“Citilink is committed to consistently being present with readiness and care, ensuring that every journey by air feels comfortable, reassuring, and meaningful. Through this collaboration, we are strengthening our steps in implementing more sustainable operational practices as part of efforts to reduce environmental impact in the aviation sector,” he explained.
The Citilink livery design was created by local illustrator Teguh Septian Arifianto, featuring an expressive, colorful visual style that resonates with everyday life. The visual reflects the spirit of travel carried by Citilink and Danone’s commitment to responsibility for the future as the brand holder of Aqua.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
“This collaboration is our way of accompanying consumers in channeling their spirit throughout every journey. The livery is not merely an illustration, but a visualization of a refreshing and meaningful journey. A visual language that resonates with the younger generation is expected to foster the spirit to keep moving, take care of oneself, and care for the future,” said Marketing Director of Aqua, Adisti Nirmala.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
