Jakarta, May 7, 2026 – The Ministry of Creative Economy/Creative Economy Agency welcomed the plan to open Sederhana restaurant branches in Singapore and Australia in mid-2026. This expansion is expected to strengthen the culinary subsector as part of a broader strategy to increase the penetration of Indonesia’s creative economy in the international market.
Minister of Creative Economy Teuku Riefky Harsya receives an audience with Global Minang Ventura (GMV) at the Ministry of Creative Economy office, Jakarta, Thursday (7/5/2026).
Minister of Creative Economy Teuku Riefky Harsya stated that culinary expansion is not solely business-oriented, but also serves as a medium for Indonesian cultural diplomacy and contributes to increasing national economic value.
“This is not merely about increasing business penetration into international markets, but also about introducing Indonesian culture through Nusantara culinary heritage. Of course, this aligns with the Ministry of Creative Economy’s mission of bringing local heroes to the national stage and eventually to the global stage,” said the Minister during an audience with the Sederhana Group at the Ministry’s office in Jakarta, Thursday (7/5).
Doc. Bureau for Communication Ministry of Creative Economy/Creative Economy Agency
Teuku Riefky added that the Ministry is currently proposing 115 Indonesian Standard Industrial Classifications (KBLI) to be included within the scope of the creative economy. This initiative aims to provide more targeted policy support, incentives, and programs for creative economy players.
“Determining the KBLI categories is certainly important in ensuring targeted incentives for creative economy actors. Therefore, we are ready to collaborate with Sederhana because what they are doing can become a blueprint for creative economy players, especially in the culinary sector, to go global,” he explained.
Doc. Bureau for Communication Ministry of Creative Economy/Creative Economy Agency
Global Minang Ventura (GMV) Director Nova Dana Eka Putri stated that the presence of Sederhana restaurants in Singapore and Australia is part of efforts to further introduce Minang culture through culinary diplomacy. The decision also aligns with the growing global trend toward authentic cuisine and the significant opportunities for Indonesian culinary products in the international market.
“Our hope is that this becomes the first gateway for introducing our culture. We are encouraging the structured and sustainable expansion of Minang cuisine because, for us, this is not only about building a business, but also about bringing Indonesia’s heritage to grow and thrive on the global stage,” she concluded.
Doc. Bureau for Communication Ministry of Creative Economy/Creative Economy Agency
During the audience, the Minister was accompanied by Special Staff to the Minister for Strategic and Inter-Institutional Issues Rian Firmansyah and Director of Culinary Romi Astuti.
Also attending were GMV Director Muhammad Badarudin; GMV Commissioner Nathania Faiz; GMV General Manager Fajar Teguh; Advisor Benz Budiman; Timothy as Sederhana Australia Partner; and Asyraf from Sederhana Singapore Partner.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
