Jakarta, February 7, 2025 – The Ministry of Creative Economy/Creative Economy Agency has reaffirmed its commitment to promoting local intellectual property (IP) in the animation industry. This support is directed toward the animated film Jumbo, produced by Visinema, as discussed during a meeting at the Pesona Indonesia Film Building, Jakarta, on Friday, February 7, 2025.
Dok. Biro Komunikasi Kemenekraf/Bekraf - Kemenekraf siap berkolaborasi dan mendukung IP Lokal di industri animasi seperti Jumbo agar bisa menjadi kebanggaan anak-anak Indonesia dan mampu bersaing dengan animasi luar negeri.Scheduled for release in cinemas across Indonesia during Lebaran 2025, Jumbo has captured the attention of the Minister of Creative Economy/Head of Creative Economy Agency Teuku Riefky Harsya and Deputy Minister of Creative Economy/Deputy Head of Creative Economy Agency Irene Umar. As a tangible form of support, Teuku Riefky, Irene Umar, and Deputy for Media Creativity Agustini Rahayu held an audience with the Visinema team at the Pesona Indonesia Film Building, Jakarta. During the meeting, Riefky emphasized that supporting Jumbo is part of the government's ongoing agenda to strengthen the local IP ecosystem.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"We are interested in supporting Jumbo as a local IP with great potential for development and collaboration," said Riefky.
Meanwhile, Irene Umar sees Jumbo as having significant potential to collaborate with various creative economy subsectors, not only adding value but also strengthening the presence of local animated characters that can compete with international productions.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"The creative economy sector is ready to support and collaborate to make Jumbo a well-recognized, high-quality local IP that Indonesian children can take pride in," said Irene.
Support from the Ministry of Creative Economy/Creative Economy Agency has further boosted Visinema’s optimism in creating creative and innovative works, both in animation and live-action formats.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"We are very grateful to Minister of Creative Economy Teuku Riefky and Deputy Minister of Creative Economy Irene for their incredible reception. We received valuable input and action plans that we will follow up on. We are confident that Jumbo will be well received by Indonesian audiences," said Dewinta Hutagaol, Head of Corporate Affairs at Visinema Group.
Dewinta added that the audience with the Ministry of Creative Economy/Creative Economy Agency opens up broader collaboration opportunities for Jumbo across various creative economy subsectors.
Dok. Biro Komunikasi Kemenekraf/Bekraf.
"We hope Jumbo will be the top choice for audiences during the Lebaran holidays. With the partnerships we are building, we are optimistic that more people will get to know and love Jumbo," she concluded.
Kiagoos Irvan Faisal
Acting Head of the Communications Bureau
Ministry of Creative Economy / Creative Economy Agency
