Jakarta, 14 October 2025 – Deputy Minister of Creative Economy, Irene Umar, explored strategic collaboration with the Korea Creative Content Agency (KOCCA), which is set to hold the K-Life and K-Live concert early next year. The initiative is expected to stimulate business matching between creative industry players in the music subsector from Indonesia and Korea.
Wakil Menteri Ekonomi Kreatif, Irene Umar, menerima audiensi dari Korea Creative Content Agency (KOCCA), Jakarta, Selalu (14/10/2025).
“We would like to emphasize that collaboration between the Ministry of Creative Economy and KOCCA can foster sustainable partnerships that lead to business matchmaking for creative industries in Indonesia and Korea, particularly in the music subsector,” said Deputy Minister Irene during the audience at Autograph Tower Thamrin Nine, Jakarta, on Tuesday, 14 October 2025.
KOCCA is a government agency under the Ministry of Culture, Sports, and Tourism of the Republic of Korea, with a strong focus on Southeast Asia. The agency has established KOCCA Indonesia since October 2016. Its areas of focus include the development of content based on music, games, comics, animation and character IP, fashion, and applications.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
The Deputy Minister expressed her hope that collaboration with KOCCA would open new opportunities and further strengthen the creative industry ecosystem. According to her, music in Indonesia is one of the seven priority creative economy subsectors with significant potential through concerts, generating sustainable economic value beyond ticket sales alone.
“We hope to create mutually beneficial, results-oriented collaborations that can strengthen Indonesia’s creative industry ecosystem. In addition, this concert initiative could be combined with a K-Pop monetization talk show to encourage more innovative and productive cross-country collaboration,” said the Deputy Minister.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
During the audience, Director of KOCCA Indonesia Regional Office, Lee Gi Haun, expressed optimism that the K-Life and K-Live event scheduled for early next year would help drive creative economy growth. He believes that business collaboration potential extends beyond music or intellectual property (IP) characters, and can also be synergized with other sectors such as beauty products and culinary industries.
Dok. Biro Komunikasi Kementerian Ekonomi Kreatif/Badan Ekonomi Kreatif.
“We will hold the K-Life and K-Live concert as a form of appreciation and gratitude to Korean music fans in Indonesia. The event concept will also bring together several Korean and Indonesian companies in one venue to create economic value. We hope that collaboration with the Ministry of Creative Economy can attract or invite multinational companies, and we sincerely hope that the Deputy Minister would be willing to deliver the opening speech at the event,” said Lee Gi Haun.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
