Bandung, 6 December 2025 — On the second day of IDE.IND Fashion 2025, the Ministry of Creative Economy/Creative Economy Agency expanded its efforts to strengthen the readiness of fashion entrepreneurs for export markets and broaden their access to global audiences. This initiative is designed to prepare comprehensive, future-ready fashion entrepreneurs who not only create but also innovate and compete at the international level.
Direktur Fesyen Kementerian Ekraf, Romi Astuti, menjadi salah satu narasumber dalam sesi talk show pada hari kedua IDE.IND Fesyen 2025 yang beranglangsung di Summarecon Mall Bandung, Sabtu (6/12/2025).
“The challenge lies in how innovation can adapt to global trends, which are now shifting toward sustainable products. When we talk about exports, sustainability becomes crucial—particularly for the European and Japanese markets,” said Director of Fashion at the Ministry of Creative Economy, Romi Astuti, on Saturday, 6 December 2025.
IDE.IND Fashion is held at Summarecon Mall Bandung over three days, from 5–7 December 2025. As the event entered its second day, the Ministry emphasized efforts to help fashion entrepreneurs expand their reach.
The first day focused on strengthening brand identity. The following sessions shifted attention toward product curation, product standards, and center–regional collaboration to support MSMEs in entering international markets as part of the creative economy’s role as the new engine of growth.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
Romi further noted that readiness for global markets must be supported by a thorough understanding of international standards—ranging from market research and size adjustments to labeling and consistent quality control. She also emphasized the importance of encouraging Indonesian brands to appear with their own identity on the global stage, not merely through white-label production.
“Our goal is to see Indonesian brands showcased on the world’s shelves,” she asserted.
From the regional perspective, Head of the West Java Provincial Office of Tourism and Culture, Iendra Sofyan, stated that West Java currently has the highest export value in Indonesia, though it remains dominated by large-scale manufacturing. MSME contributions to exports, however, remain below two percent.
“This is a major task ahead of us. Creative economy subsectors such as fashion, crafts, culinary, and apps are very strong in West Java. MSMEs must be encouraged to move up the value chain and enter export markets through cross-sector collaboration between the central and regional governments,” said Iendra.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
He highlighted five key elements for export readiness, summarized under the 4K/1A concept: quality, quantity, continuity, packaging, and administration. The regional government, he added, is committed to improving licensing access, logistics, and mentorship through strengthened networks such as IDE.IND Fashion.
During the same session, CEO of Dots Indonesia and alumni of the Indonesia Export Acceleration Program (ASIK), Eka Adrianie, shared her experience as a participant in the ministry-led program.
“Through the ASIK Program, we received comprehensive preparation—from administration and product quality standards to production management and packaging. This mentorship made us more prepared from a business perspective, not only from a product standpoint,” said Eka.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
She noted that IDE.IND Fashion serves as a national-level strengthening platform that helps brands consolidate their readiness before stepping into more advanced stages.
“IDE.IND still focuses on strengthening brands in the national and digital markets—covering product, identity, and business strategy. From here, entrepreneurs gain better insight and confidence to move to the next level, including applying to export programs like ASIK,” she added.
Dok. Biro Komunikasi Kementerian Ekraf/ Badan Ekraf
In addition to the export-focused talk show, IDE.IND Fashion 2025 also highlighted the active role of the West Java Provincial Government in elevating fashion MSMEs toward global markets. Throughout the event, local musicians also performed as part of efforts to strengthen the music subsector within the creative economy ecosystem, aligned with the vision of Golden Indonesia 2045.
Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
