Jakarta, June 5, 2026 – The Ministry of Creative Economy/Creative Economy Agency remains committed to elevating Indonesia’s creative industry, including supporting local culinary businesses in reaching global markets. In line with this commitment, Minister of Creative Economy/Head of the Creative Economy Agency, Teuku Riefky Harsya, attended the opening of the World Burger Festival, initiated by public figure and entrepreneur Aldi Taher, to accelerate the competitiveness of culinary MSMEs and prepare them to compete on the international stage.
Minister of Creative Economy, Teuku Riefky Harsya, visited the World Burger Festival at Chillax Sudirman, Jakarta, Friday (5/6/2026).
“Culinary festivals are not merely places for people to enjoy food; they are platforms for promotion and IP collaboration as part of a creative economy strategy. Through events such as this, the Ministry of Creative Economy continues to encourage collaboration so that culinary IP products such as burgers can be enriched with unique local elements, allowing them to remain relevant, reflect Indonesian identity, and appeal to younger generations,” said the Minister of Creative Economy at Chillax Sudirman, Jakarta, on Friday (5/6).
Together with invited guests, the Minister participated in the “Makan Burger Bareng” session as a symbolic gesture to officially open the event. He also directly reviewed the creativity of local products and ensured that the Ministry’s policy interventions are effectively supporting the sector.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
This community-based event is particularly interesting due to its collaboration with a variety of burger IP brands. Such collaboration can serve as an effective strategy for strengthening the creative economy. Although the festival features numerous burger brands, each maintains its own distinctive identity and unique market appeal.
“The strength of today’s creative economy comes from communities and young people collaborating in an open environment to generate fresh ideas. Culinary businesses today are no longer simply about cooking; they have become a major creative industry involving branding, digital content, and audience engagement. Therefore, do not be afraid to start. The key is to remain creative, consistent, and committed to building the ecosystem together,” the Minister added.
The Minister further noted that the culinary subsector is the “king” of Indonesia’s creative economy. It contributes more than any other subsector, accounting for 40.27 percent of the creative economy’s GDP contribution—equivalent to nearly IDR 648 trillion—while also recording significant levels of investment and exports. In addition, it is the largest employer within the creative economy sector, providing jobs for 15.58 million workers, with more than 57 percent of creative economy workers currently consisting of young people under the age of 42.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The event serves as a platform to strengthen the national culinary ecosystem while promoting inclusive collaboration. It is expected to stimulate cross-sector economic activity and expand business networks across the creative industry.
“Burgers are a food that everyone can relate to, from young people to families. I want the World Burger Festival to demonstrate that we can move forward together. Large brands, MSMEs, and small vendors all have a place here because every burger and every brand belongs to Allah,” said Aldi Taher, founder of Aldi’s Burger.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The World Burger Festival is being held through a synergistic partnership with Grab Indonesia under the Grab Puas Food Market program, which provides a platform for local culinary businesses to increase their visibility. Through the GrabFood Dine Out platform, the collaboration also aims to facilitate digital transactions for visitors while connecting MSME partners with the rapidly growing digital ecosystem.
“Burgers remain popular among consumers because they are practical, familiar, and continuously evolving. Through the Grab Puas Food Market collaboration with Aldi Taher, we aim to create an exciting burger culinary experience while increasing business visibility in a unique way,” said Melinda Savitri, Country Marketing and Communications Head of Grab Indonesia.
Doc. Bureau for Communication, Ministry of Creative Economy/Creative Economy Agency.
The free-admission festival takes place from June 5–7, 2026, at Chillax Sudirman. The event aims to promote the creative economy while celebrating local burger innovation among urban communities. Featuring 18 culinary brands (17 MSMEs and one franchise), the three-day festival targets attendance of up to 10,000 visitors.
During the event, the Minister of Creative Economy was accompanied by Deputy for Cultural and Design Creativity Yuke Sri Rahayu, Director of Culinary Affairs Romi Astuti, and Expert Staff for Media Issues and Public Opinion Hasbil Mustaqim Lubis.
Kiagoos Irvan Faisal
Head of Bureau for Communication
Ministry of Creative Economy/Creative Economy Agency
