Bandung, June 7, 2025 – Deputy Minister of Creative Economy, Irene Umar, visited one of Indonesia’s local brands that has successfully penetrated the global market—Torch, based in Bandung, West Java. The Ministry of Creative Economy expressed its full support for Torch’s achievement in enhancing the competitiveness of the creative industry.
“Collaboration between the government, industry, and society is crucial to enhance the global competitiveness of Indonesia’s creative industry,” said Deputy Minister Irene during the visit to Torch Head Office, accompanied by representatives from the Ministry of Creative Economy and the National Committee for Islamic Economy and Finance, on Saturday, June 7, 2025.
To support export growth and business digitalization, the Ministry of Creative Economy has initiated the Indonesian Creative Export Acceleration Program (Akselerasi Ekspor Kreasi Indonesia/ASIK), aimed at strengthening the export strategies of local brands such as Torch. Deputy Minister Irene emphasized that Torch’s success in reaching international markets is proof that the creative economy has the potential to become the new engine of growth for Indonesia’s economy, capable of creating job opportunities, increasing exports, and reinforcing national identity.
Deputy Minister Irene also appreciated Torch for its innovation and creativity in penetrating global markets and encouraged other Indonesian creative entrepreneurs to continuously innovate and improve product quality to compete internationally.
“Innovation and creativity are key to increasing competitiveness in global markets,” she said.
The visit also aimed to gain deeper insights into Torch’s export and digitalization strategies. Established in 2015, Torch is known for functional bags with minimalist designs, along with innovative travel essentials.
The name Torch, which means “obor” (torchlight) in Indonesian, represents the brand’s vision to be a guiding light for travelers facing various challenges. Torch has successfully penetrated the global market by leveraging global marketplaces and business digitalization. As stated by Torch CEO Ben Wirawan, the company exports its products to the United States through global marketplaces using a Less than Container Load (LCL) shipping system.
“We believe business digitalization is key to improving efficiency and effectiveness in reaching global markets,” said Ben Wirawan.
Kiagoos Irvan Faisal
Acting Head of Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
