Bali, 27 September 2025 — Deputy Minister of Creative Economy Irene Umar emphasized that empowering women in the creative economy sector is a key strategy to drive more inclusive and equitable economic growth. She delivered this message during the Women on The Move 2025 forum in Bali on Saturday, 27 September 2025, citing the digital literacy program “Emak-Emak Matic” as an example that helps female entrepreneurs elevate their businesses.
Wakil Menteri Ekonomi Kreatif, Irene Umar, menjadi salah satu panelis pada forum Women on The Move 2025 yang didukung oleh Bloomberg Technoz, di Discovery Kartika Plaza Hotel, Bali, Sabtu (27/09/2025).
“The theme Women Have The Power to Change The World reminds us that women are not merely beneficiaries, but engines of change. At the Ministry of Creative Economy, we realize this through concrete programs like Emak-Emak Matic (Tech-Savvy Mothers), which equips women with digital literacy, online marketing skills, and access to micro-financing. This allows women to advance from household-scale activities to independent business ownership,” said Deputy Minister of Creative Economy Irene Umar at Kartika Plaza, Bali.
The forum serves as a platform for women leaders across sectors to generate ideas, build networks, and take tangible actions that strengthen the role of women as drivers of national change toward a globally competitive and inclusive future.
During the discussion session, Deputy Minister of Creative Economy Irene emphasized the importance of empowering women as key drivers of national transformation. She noted that the creative economy has proven to be the new engine of growth for Indonesia, with contributions that continue to expand inclusively.
Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.
“Empowering women in the creative economy ignites a new, more equitable growth engine. Women not only create for themselves but also generate a multiplier effect for their families, communities, and the national economy,” Deputy Minister of Creative Economy Irene added.
She also highlighted the unique strengths of women’s leadership.
“Women’s leadership is grounded in empathy, collaboration, and the courage to make long-term decisions. This approach makes policies in the creative economy more sensitive to equitable benefit distribution, ensuring sustainable impact,” she explained.
Deputy Minister of Creative Economy Irene further stressed the importance of hexahelix collaboration, which brings together government, industry, communities, academia, and media. This collaborative model creates concrete spaces for idea exchange, capacity building, and network expansion for female creative professionals.
Communications Bureau of the Ministry of Creative Economy/Creative Economy Agency.
The Women on The Move 2025 event in Bali featured women leaders from government, finance, the creative industry, and community sectors. The forum is expected to strengthen Indonesia’s women leadership ecosystem and serve as a crucial part of the nation’s journey toward the Golden Indonesia 2045 vision.
Kiagoos Irvan Faisal
Acting Head of Bureau of Communication
Ministry of Creative Economy / Creative Economy Agency
