Minister of Creative Economy Visits Cihapit and Braga, Supports Strengthening Bandung’s Creative Economy

Bandung, 2 January 2026 — The Minister of Creative Economy / Head of the Creative Economy Agency, Teuku Riefky Harsya, visited creative spaces in the Braga area, Bandung City, during the Christmas and New Year (Nataru) holiday period. The Minister of Creative Economy also reviewed creative economy activities at Pasar Cihapit, which serves as a key showcase space as well as a distribution hub for local creative products.

“The Christmas and New Year holiday momentum becomes an important opportunity for creative economy practitioners,”
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.

“The strategy is clear. We push our local heroes to move up to the national level, and those that are already strong nationally we encourage to enter the global market. With reinforcement from the regions, local works and IP will have sustainable competitiveness,” added Minister of Creative Economy Teuku Riefky Harsya.

Meanwhile, at Tahilalats Store, the Minister of Creative Economy highlighted the utilization of local IP that has developed from the digital realm into physical spaces. The presence of IP-based creative retail expands interaction with consumers.

“Through creative spaces and regional creative economy markets, we encourage local works and IP to be increasingly recognized, appreciated, and to generate economic value. Strengthening from the regions becomes the foundation for the growth of the national creative economy,” said Minister of Creative Economy Teuku Riefky Harsya.

Moving on to Pasar Cihapit, the Minister of Creative Economy emphasized the strategic role of markets in the creative economy value chain. At Pasar Cihapit, a number of culinary subsector players such as Batagor Kahuripan, Toko Kopi Pasar Cihapit, and Cerita Manis utilized the early-year holiday momentum to increase sales while introducing their products to visitors. According to Minister of Creative Economy Teuku Riefky Harsya, culinary markets play an important role in driving the circulation of the creative economy as they serve as direct points of consumption and transaction for local products, while also supporting the city’s tourism appeal.

In addition to the culinary subsector, the Minister of Creative Economy also reviewed fashion and creative economy retail players in the Cihapit area. The presence of Damakara as a local fashion brand as well as Grammars as a fashion and lifestyle retail space with curated creative products demonstrates the diversity of creative products within a single market area.

Minister of Creative Economy Teuku Riefky Harsya assessed that the presence of various subsectors within one market space strengthens the creative economy ecosystem while enhancing the area’s attractiveness for visitors. Creative economy market activities during the Nataru holiday period also helped drive creative economy tourism and MSMEs, with a primary focus on optimizing creative economy markets as part of Asta Ekraf.

“Through creative economy markets, local products and businesses become increasingly known and purchased by the public. From the regions, the creative economy will grow into the new engine of growth,” said Minister of Creative Economy Teuku Riefky Harsya.

Accompanying the Minister of Creative Economy Teuku Riefky Harsya during this activity were Deputy Minister for Strategic Development Cecep Rukendi, Head of the West Java Provincial Office of Culture and Tourism Iendra Sofyan, as well as officials from the Ministry of Creative Economy and the West Java Office of Culture and Tourism.

Kiagoos Irvan Faisal
Acting Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency