Jakarta, 5 March, 2026 – Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency Irene Umar attended the opening of Alif Raya Market 2026 at Pasaraya Blok M, South Jakarta, on Thursday (March 5). The Deputy Minister’s presence reflects the government’s support for strengthening the creative economy ecosystem, particularly the Muslim fashion or modest fashion subsector, which continues to grow in Indonesia.
Deputy Minister of Creative Economy Irene Umar directly reviewed products from local brands at Alif Raya Market 2026 at Pasaraya Blok M, Jakarta, on Thursday (March 5, 2026).
According to Irene, Alif Raya Market serves as an important platform for local modest fashion brands to strengthen Indonesia’s position as a global trendsetter in Muslim fashion.
Alif Raya Market 2026 features a variety of local Muslim fashion brands, lifestyle products, MSMEs, and creative communities within a collaborative space that combines product exhibitions, talk shows, art performances, and Ramadan social activities.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
“Local brands need a stage. Through events like this, the public can directly see the quality of Indonesia’s creative products. This proves that our local brands are ready to compete not only in the national market but also at the global level,” said Irene.
Deputy Minister for Creative Economy Irene added that the development of modest fashion in Indonesia demonstrates significant potential to further strengthen the country’s position in the global Muslim modest fashion industry. Strengthening the fashion subsector is an important part of the creative economy development strategy as the new engine of growth, through collaboration between the government, industry players, creative communities, and the public.
Founder of Alif Raya Market, Muhammad Triangga, explained that the event was initiated to create a creative space for the Muslim community that is more modern and relevant to the lifestyle of younger generations.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency.
“We want to present a Muslim event that still reflects religious identity while also being modern and close to the lifestyle of young people. This way, they can remain stylish without leaving behind the values they uphold,” said Triangga.
He also believes that the current momentum for the rise of local brands is growing stronger with increasing support from various stakeholders.
“Now is the era of local brands. Support from the government, communities, and the public has enabled local brands to grow even further. Events like this provide a platform for creative entrepreneurs to showcase the quality of their products while strengthening pride in local brands,” he added.
Meanwhile, Director of Fashion at the Ministry of Creative Economy, Romi Astuti, emphasized that Indonesia has great potential to become a global center for modest fashion.
Doc. Bureau for Communication, Ministry of Creative Economy / Creative Economy Agency
“Our potential is enormous. Based on the State of the Global Islamic Economy report, Indonesia’s modest fashion ranks first globally. This means that in terms of potential, we are already very strong,” said Romi.
According to her, the growing number of Muslim fashion events has become an important part of strengthening the national creative ecosystem.
“We do not need to force people to use local products. The quality of our local brands is already very good. Just give them one opportunity to try local products, and they will see the quality for themselves. From there, pride in local brands will naturally grow,” Romi explained.
Doc. Bureau for Communication, Ministry of Creative Economy
Alif Raya Market 2026 is taking place from 5–8 March 2026 at Pasaraya Blok M, South Jakarta, featuring exhibitions of local brands, lifestyle products, art showcases, inspirational talk shows, as well as various Ramadan social activities involving creative communities and the public.
Through initiatives like this, the Ministry of Creative Economy continues to encourage more promotional platforms for local brands to expand market reach, enhance competitiveness, and strengthen Indonesia’s position in the global modest fashion industry.
Kiagoos Irvan Faisal
Head of the Bureau for Communication
Ministry of Creative Economy / Creative Economy Agency
